Finnebrogue

We developed four nutritious recipes showcasing the Naked bacon and sausages as the hero with compelling photography and video content, which called out the products unique health benefits.During the campaign, Finnebrogue was featured prominently across the app. We launched a dedicated recipe collection to educate users about the products, helping customers learn more while encouraging add-to-basket actions. Recipes were spotlighted on the app's homepage and featured under a new Finnebrogue chef profile, increasing discoverability alongside our celebrity chefs.The campaign also included newsletters, push notifications, and four social media posts with a top average engagement of 4.1%.Over four weeks, we drove 1,000+ Finnebrogue recipe adds-to-basket and achieved a great positive sales return on investment. We also gathered detailed insights into recipe performance, identifying which dishes were the most popular and profitable which is valuable data to inform future recipe development.

Finnebrogue's Naked Bacon and Sausages stand out in the market with their bacon made without nitrites and gluten-free sausages, sourced from their family estate in Northern Ireland.Our goal was to educate customers on these unique product benefits and drive meaningful add-to-basket activity, while showing how easily these products can become quick, flavour-packed weekday meals.