Porky Whites

After diving into the details of Porky Whites' two new products, we developed four delicious, on-trend recipes in our studio, complete with standout photography and video content designed to stop the scroll across social.The recipes were featured throughout the Plate Up app via branded carousels, curated collections, and boosted ranking, all geared to maximise visibility and inspire action.As Tesco was the exclusive retail partner, we made sure this was front and centre in all campaign call-to-actions, guiding customers straight to checkout. We supported the campaign with 68K newsletter sends, achieving a strong 30% open rate. We also posted each recipe video across socials, and saw a high engagement rate on social at 7.10% for one of the recipes, far exceeding industry benchmarks.Over the four-week campaign, we drove 600+ Porky Whites' recipes to baskets, delivering a positive ROI and introducing hundreds of new customers to the new product range with Tesco. We were also able to provide actionable insights on performance, including which of the two new products resonated most with customers, helping to inform future decisions.

Porky Whites launched two new products to market, exclusively with Tesco and wanted a smart, food-led way to drive visibility, spark interest, and convert customers at launch.Our goal was to create four trend-led, seasonal recipes that showcase the new Porky Whites products and make them feel right at home in customers' weekly meal plans. We wanted to generate buzz across social, encourage shops at Tesco, and drive measurable add-to-basket results through the Plate Up app.