We partnered with AB World Foods and Levi Roots to show just how versatile Reggae Reggae Sauce can be. With five punchy new recipes, engaging content and high-impact placements in the app, the campaign drove thousands of add-to-basket and a sizzling 653% uplift in volume of sauce sold.
We showcased the bold flavours of Reggae Reggae by developing five vibrant, Caribbean-inspired recipes, all captured on set with the one and only Levi Roots. From traybakes, to tacos to pizza. The content spanned long-form video, mouthwatering food photography, and bespoke paid Meta ads designed to stop the scroll and boost reach of the campaign.To maximise impact, we showcased the recipes with hero placements throughout the Plate Up app, driving awareness at every stage of the customer journey. The content was well received with our newsletter audience, delivering a 40% open rate and strong engagement.We inspired thousands of customers to try Reggae Reggae in new ways, driving a huge uplift in the volume of sauce sold and increasing brand awareness along the way.
Our goal was to show that Reggae Reggae Sauce is a versatile, flavour-packed sauce. We wanted to shift perceptions by creating a bank of bold, recipe-led content that positioned Reggae Reggae as a must-have ingredient and tasty boost to midweek meals. We aimed to drive discoverability, increasing add-to-basket conversions, and sparking meal inspiration along the way.
