Lipton Ice Tea
We drove winter sales of Lipton Ice Tea, teaming up with chef Martyn Odell, creating vibrant recipes, engaging social buzz, and delivering a positive return on investment.
We drove winter sales of Lipton Ice Tea, teaming up with chef Martyn Odell, creating vibrant recipes, engaging social buzz, and delivering a positive return on investment.
We started with a deep dive into Lipton Ice Tea pairings, combining our recipe data with emerging food trends and consumer insights. From there, we developed four vibrant, feel-good recipes in our studio, partnering with chef and content creator Martyn Odell to deliver standout photography and thumb-stopping, social-first videos.The recipes were brought to life across the Plate Up app, featuring branded carousels, curated collections, and sponsored product placements at checkout, all designed to inspire add-to-baskets at key decision points.To supercharge reach, we worked with Martyn to share the content across Instagram and TikTok, driving buzz with a highly engaged, food-loving audience.This resulted in millions of content views, and thousands of new customers discovering and buying Lipton Ice Tea for the first time as part of their midweek meals.
Our goal was to drive relevance during colder months by pairing Lipton Ice Tea with light, vibrant meals that match its feel-good vibe. We created a custom recipe series, Lipton Light Lunches, which was all about transforming light lunches into Lipton moments. The campaign was designed to inspire speedy, vibrant meals and raise brand awareness, whilst increasing add-to-baskets directly in the Plate Up app.
